1. Clean
The first step is always to clean the shoes. Prepare the shoes to be polished by removing all dirt with a damp cloth, brush or a shoe foam cleaner.
2. Care
The second step is to refresh and nourish with a gentle and suitable leather polish, cream or wax. Let your shoes rest at least 24 hours before using them again.
3. Protect
The third step is to protect the shoes from dirt, rain, and dampness. Regular shoe care is automatically also long term protection, especially for leather where wax can be applied. If you use a repellent product, make sure it is water-based and follows chemical regulations.
4. Storage
When you are not using your shoes, wipe them off and keep them in their shoebox or in your shoe closet for storage. Use a shoe tree, they will help to maintain the shape of your shoes.
Oily Leather
Oily leather is when the leather is treated with oil during the material preparation and/or in the finishing process. Clean the dry shoe with a soft brush and use foam Cleaner to remove dirt and to restore. Use wax to provide even stronger protection against water and, if you wish, finish off with water based Protector.
Soft Leather
Regular soft leather lasts a long time if kept from being dehydrated. Clean the dry shoe with a soft brush and use foam Cleaner to remove dirt and to restore. Apply Shoe Cream which provides gentle nourishment and to restore the color. Leave to dry. Then polish the surface with a brush. Use wax to provide even stronger protection against water and/or, if you wish, finish off with water-based Protector.
Nubuck
Nubuck has a sanded surface which gives it a natural velvety finish. Oiled or waxed nubuck already has a water repellent capacity, that needs to be maintained. Clean the dry shoe with a soft brush and use foam Cleaner to remove dirt and to restore. Finish off with water-based Protector. Leave to dry 24 hours.
Suede
Suede is either split leather or the backside of the leather, which is treated to get a soft finish. This leather is sensitive to water and attracts dirt easily, therefore it is important to treat your suede shoes regularly. Clean the dry shoe with a suede brush and use foam Cleaner to remove dirt and to restore. Finish off with water-based Protector.